...Amy Nichols; Simon M. Smith Purpose This paper aims to offer a deeper understanding of Gen Z professional attitudes and expectations in the workplace through a large data set. Design/methodology/approach The authors provide reference to a unique survey of 1,234 adults who work full- or part...

.... and Page , R. (2011), “ Marketing to the generations ”, Journal of Behavioral Studies in Business , Vol. 3 , pp. 37 - 52 . Human resources Generation Stereotype Millennial Gen Z Gen X Baby boomer Diversity There is overwhelming interest in the popular press and human resources...

... the conceptual framework was translated into a quantitative model, data were collected via online self-completed questionnaires and analysed with statistical techniques. Findings Revealing misalignments with the employment preferences of Gen Z, the model’s capability to optimise employer value propositions...