..., and support more inclusive hiring in developing-country labor markets, with Vietnam as an illustrative case. Originality/value This study positions inspiration as the link between brand signals and behavior in Generation Z talent attraction and uses Vietnam as an illustrative case of developing-country...

... exclusively on attraction, to the best of the author’s knowledge, this is the first paper to apply an in-depth talent analytics model which prescribes employer branding as a mediator variable. Talent attraction is a component within the wider concept of talent management, broadly defined as all...