Issues

Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences

Riccardo Rialti; Alessandro Caliandro; Lamberto Zollo; Cristiano Ciappei
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The impact of positive emotional experiences on eWOM generation and loyalty

Antoni Serra-Cantallops; José Ramon-Cardona; Fabiana Salvi
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What drives crowdfunding participation? The influence of personal and social traits

Yusimi Rodriguez-Ricardo; María Sicilia; Manuela López
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Betting exclusively by private labels: could it have negative consequences for retailers?

José Luis Ruiz-Real; Juan Carlos Gázquez-Abad; Irene Esteban-Millat; Francisco J. Martínez-López
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Story of Aaker’s brand personality scale criticism

Ajay Kumar
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The influence of cultural intelligence on intention of internet use

Angel Luis Coves Martínez; Carmen M. Sabiote-Ortiz; Juan Miguel Rey-Pino
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