Issues

The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern approach

Mohammad Taherdangkoo; Beikpour Mona; Kamran Ghasemi
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The moderating influence of involvement with ICTs in mobile services

Cristina Calvo-Porral; Manuel Nieto-Mengotti
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Different kinds of research shoppers, different cognitive-affective consequences

Nuria Viejo-Fernández; María José Sanzo-Pérez; Rodolfo Vázquez-Casielles
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Instagram Stories versus Facebook Wall: an advertising effectiveness analysis

Daniel Belanche; Isabel Cenjor; Alfredo Pérez-Rueda
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Facebook’s power: factors influencing followers’ visit intentions

Francisca Blasco-Lopez; Nuria Recuero Virto; Joaquin Aldas Manzano; Daniela Cruz Delgado
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Setting acceptable prices: a key for success in retailing

F. Javier Rondan-Cataluña; Bernabe Escobar-Perez; Manuel A. Moreno-Prada
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