Issues

Special Issue: Consumer Engagement: Contemporary Challenges in an Evolving World. Guest Editors: Raouf A. Rather, Haywantee Ramkissoon, Kevin Kam Fung So

Engaging consumers via online brand communities to achieve brand love and positive recommendations

Mandakini Paruthi; Harsandaldeep Kaur; Jamid Ul Islam; Aaleya Rasool; George Thomas
View articletitled, Engaging consumers via online brand communities to achieve brand love and positive recommendations
Open the PDF for in another window
Add to Citation Manager for Engaging consumers via online brand communities to achieve brand love and positive recommendations

The role of gamification, social, hedonic and utilitarian values on e-commerce adoption

Kunthi Afrilinda Kusumawardani; Hanif Adinugroho Widyanto; Jessica Eva Gloria Tambunan
View articletitled, The role of gamification, social, hedonic and utilitarian values on e-commerce adoption
Open the PDF for in another window
Add to Citation Manager for The role of gamification, social, hedonic and utilitarian values on e-commerce adoption

Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

Oussama Saoula; Amjad Shamim; Norazah Mohd Suki; Munawar Javed Ahmad; Muhammad Farrukh Abid; Ataul Karim Patwary; Amir Zaib Abbasi
View articletitled, Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use
Open the PDF for in another window
Add to Citation Manager for Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use

Consumer motivations for engaging with corporate social responsibility on social media

Claudia Aguirre; Salvador Ruiz de Maya; Mariola Palazón Vidal; Augusto Rodríguez
View articletitled, Consumer motivations for engaging with corporate social responsibility on social media
Open the PDF for in another window
Add to Citation Manager for Consumer motivations for engaging with corporate social responsibility on social media

How businesswomen engage customers on social media?

Nida Fatima; Raza Ali
View articletitled, How businesswomen engage customers on social media?
Open the PDF for in another window
Add to Citation Manager for How businesswomen engage customers on social media?

Developing customer engagement through communication consistency and channel coordination

María Sicilia; Mariola Palazón
View articletitled, Developing customer engagement through communication consistency and channel coordination
Open the PDF for in another window
Add to Citation Manager for Developing customer engagement through communication consistency and channel coordination

Engagement and consumption behavior of eSports gamers

Amir Zaib Abbasi; Muhammad Asif; Amjad Shamim; Ding Hooi Ting; Raouf Ahmad Rather
View articletitled, Engagement and consumption behavior of eSports gamers
Open the PDF for in another window
Add to Citation Manager for Engagement and consumption behavior of eSports gamers