Issues

Green marketing vs Greenwashing

Impact of green marketing, greenwashing and green confusion on green brand equity

Abdul Qayyum; Raja Ahmed Jamil; Amnah Sehar
View articletitled, Impact of green marketing, greenwashing and green confusion on green brand equity
Open the PDF for in another window
Add to Citation Manager for Impact of green marketing, greenwashing and green confusion on green brand equity

Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

Isaac Cheah; Anwar Sadat Shimul; Min Teah
View articletitled, Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding
Open the PDF for in another window
Add to Citation Manager for Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology

Laura Hernández-López; Salvador Del Barrio-García; Maria Belen Prados-Peña
View articletitled, How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology
Open the PDF for in another window
Add to Citation Manager for How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology

The determinants of eco-fashion purchase intention and willingness to pay

Milad Farzin; Hooman Shababi; Golnoosh Shirchi Sasi; Marzie Sadeghi; Rosha Makvandi
View articletitled, The determinants of eco-fashion purchase intention and willingness to pay
Open the PDF for in another window
Add to Citation Manager for The determinants of eco-fashion purchase intention and willingness to pay

Trust, convenience and environmental concern in consumer purchase intention for organic food

Gyan Prakash; Pankaj Kumar Singh; Anees Ahmad; Gaurav Kumar
View articletitled, Trust, convenience and environmental concern in consumer purchase intention for organic food
Open the PDF for in another window
Add to Citation Manager for Trust, convenience and environmental concern in consumer purchase intention for organic food

Influence of corporate social responsibility and brand attitude on purchase intention

H.A. Dimuthu Maduranga Arachchi; G.D. Samarasinghe
View articletitled, Influence of corporate social responsibility and brand attitude on purchase intention
Open the PDF for in another window
Add to Citation Manager for Influence of corporate social responsibility and brand attitude on purchase intention

Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers

Flavia Braga Chinelato; Cid Gonçalves Filho; Daniel Fagundes Randt
View articletitled, Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers
Open the PDF for in another window
Add to Citation Manager for Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers