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Keywords: Análisis temático
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 04 September 2025
... Metaverso Compras virtuales Comportamiento del consumidor Revisión sistemática de la literatura Análisis temático Experiencia en el metaverso Metaverse Virtual shopping Consumer behavior Systematic literature review Thematic analysis Metaverse experience © 2025 Kalidas Kaman and Arun...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (3): 350–374.
Published: 02 September 2025
... Servicio al Cliente Experiencia del Cliente Análisis Bibliométrico Análisis Temático ：人工智能、客户服务、客户体验、文献计量分析、主题分析 Artificial intelligence (AI) is becoming a ubiquitous game-changer across all industries and sectors. With the advent of the Big Data revolution, deep learning and most recently...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025) 29 (4): 465–490.
Published: 26 November 2024
...) análisis temático 消费者幸福感 主观幸福感 系统文献综述（SLR） 主题分析 In our current evolving social, technological and economic landscape, scholars are confronted with emerging challenges that require immediate research attention. Among these, the concept of consumer well-being (CWB) has garnered significant...
Includes: Supplementary data
