... licence. Grocery retail Loyalty programs Gamification Technology acceptance model Customer loyalty Retail de alimentación Programas de fidelización Gamificación Modelo de aceptación tecnológica Lealtad del cliente 食品零售 忠诚度计划 游戏化 技术接受模型 顾客忠诚度 Fundação para a Ciência...

...Asad Hassan Butt; Hassan Ahmad; Asif Muzaffar; Waseem Irshad; Muhammad Usman Mumtaz; Talha Zubair Ahmad Khan Purpose This study aims to investigate how gamification, namely, WeChat’s cultural gifting function, improves emotional involvement among three generations (Y, X and silver) in mobile...

...Kunthi Afrilinda Kusumawardani; Hanif Adinugroho Widyanto; Jessica Eva Gloria Tambunan Purpose The purpose of this study is to investigate the factors influencing intention to continue using and spreading the word of mouth for e-commerce applications in the gamification context. Design...

...Sandra Maria Correia Loureiro; Ricardo Godinho Bilro; Fernando José de Aires Angelino Purpose The purpose of this paper is to review studies on the use of virtual reality (VR) and gamification to engage students in higher education for marketing issues to identify the research topics, the research...