... purchase intention ( PI ), and also test the moderating role of electronic word-of-mouth (eWOM). Methodology The quantitative study used structural equation modeling and Hayes’ PROCESS macro to analyze a survey sample of 512 Gen Z consumers. Findings The key findings indicate that attitude, SN, PBC...

...-analysis study uses the theoretical lens of task-technology fit to synthesize and analyze the empirical results of existing AR studies published until March 2024. Findings All ARRT features examined in this study directly impacted online buyers’ purchase intention. Moderators’ analysis only partially...

...间的关系起到了调节作用。 独创性/价值 本研究通过提出首个考虑品牌层级效应, 并将其与两个主要的消费者行为理论（创新扩散理论和独特性理论）相结合的概念模型, 为共享经济的理论发展做出了重要贡献。此外, 研究结果还为企业在选择参与协作经济的共享平台和传统公司提供了有价值的见解。 Sharing economy Consumer innovativeness Brand tiers Attitude Purchase intention Need for uniqueness Economía colaborativa Innovación del...

... through direct contribution (purchase intention) or indirect contribution (co-production, community engagement, word-of-mouth and recruitment). Design/methodology/approach Data from 262 eSports consumers aged 18–24 years were collected and analyzed through WarpPLS 8.0. Findings The findings...

...H.A. Dimuthu Maduranga Arachchi; G.D. Samarasinghe Purpose This study aims to analyse the influence of perceived corporate social responsibility (CSR) on purchase intention; this study also examines the mediating effect of generation Y’s attitude towards the brand and the moderating effect...

... usefulness and alternative evaluation significantly affected consumers’ purchase intentions. However, this study found no relationship between trust or ease of use and purchase intention. Finally, it demonstrates the moderating role of gender, age and experience on some of these relationships. Originality...

... to this end. The purpose of this study is twofold: first, to analyze how the intention to use different interactive technologies in a clothing store affects purchase intention and second, to test the moderating effect of gender on this relationship. Design/methodology/approach An original model is developed...