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Keywords: Revisión Sistemática de la Literatura
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Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–42.
Published: 19 May 2026
...–threat equilibrium Coping behavior Online privacy concern Preocupación por la privacidad en línea Comportamiento de afrontamiento Revisión sistemática de la literatura Conceptual Marco nomológico Equilibrio control-amenaza 在线隐私担忧 应对行为 系统文献综述 概念性 法则网络框架 控制—威胁均衡 Moreover...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–26.
Published: 07 April 2026
... sistemática de la literatura Gestión de marca 品牌传承 TCM框架 意义转移模型 系统性文献综述 品牌管理 The past has played a significant role in branding scholarship. However, while branding appears to be one of the few areas of marketing that does not succumb to “temporal myopia” (Balmer and Burghausen, 2019...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC 1–22.
Published: 17 December 2025
... Technology Personalization Customization Fashion Textile Apparel life cycle TCCM Systematic literature review Customer engagement innovación tecnología personalización personalización masiva moda textil ciclo de vida de las prendas TCCM revisión sistemática de la literatura...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2025)
Published: 04 September 2025
... Metaverso Compras virtuales Comportamiento del consumidor Revisión sistemática de la literatura Análisis temático Experiencia en el metaverso Metaverse Virtual shopping Consumer behavior Systematic literature review Thematic analysis Metaverse experience © 2025 Kalidas Kaman and Arun...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2026) 30 (2): 142–166.
Published: 12 March 2025
... mood states. It has been used to explain how mood congruency influences memory and subsequent behavioral outcomes (Talamini et al., 2022). Teoría de expansión y construcción en la investigación en marketing: Una revisión sistemática de la literatura usando el marco TCCM Objetivo Este...
Includes: Supplementary data
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 334–355.
Published: 23 November 2023
... la publicidad en Apps, identificar lagunas y proponer futuras direcciones de investigación. Diseño Utilizamos un enfoque de revisión sistemática de la literatura, siguiendo las directrices PRISMA, para investigar el estado actual de la investigación en publicidad en aplicaciones. El estudio utiliza...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2024) 28 (3): 356–380.
Published: 07 June 2023
... Product Consumer Evaluation Systematic literature review TCCM framework Realidad Virtual Producto Consumidor Evaluación Revisión sistemática de la literatura Marco TCCM 虚拟现实; 产品; 消费者; 评价; 系统性文献综述; TCCM框架 The growing adoption of virtual reality (VR) applications among consumers...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2021) 25 (1): 46–84.
Published: 09 July 2021
...), subject to full attribution to the original publication and authors. The full terms of this licence maybe seen at http://creativecommons.org/licences/by/4.0/legalcode Análisis narrativo Narrativas de consumo Revisión sistemática de la literatura Comportamiento del consumidor Comunicación...
Journal Articles
Journal:
Spanish Journal of Marketing - ESIC
Spanish Journal of Marketing - ESIC (2020) 24 (3): 283–307.
Published: 12 August 2020
... de este campo de investigación, proponer una tipología del engagement de los consumidores y un marco conceptual, y ofrecer una agenda de investigación. Diseño/metodología/enfoque Se realizó una revisión sistemática de la literatura utilizando varios filtros, lo que permitió seleccionar 41...
