... This review leveraged a systematic literature review to synthesize 145 OPC research papers in information systems and proposed a nomological and analytical framework for OPC . Findings The study delineated a nomological network with antecedents, mechanisms and interventions in the relationship between...

... to symbolic communication and eventual consumer appropriation. Together, these approaches help delineate a research agenda for the field. Originality/value This systematic literature review uniquely integrates the TCM framework with McCracken’s model of meaning transfer to develop a multilevel...

... a systematic literature review of 102 research articles published over the years. Findings This research has been presented by highlighting innovations and supporting technologies across the apparel life cycle and how they drive personalization. This study also highlights the enablers for driving...

..., this study seeks to provide a comprehensive understanding of consumer experiences in digital realms and to propose a forward-looking research agenda. Design/methodology/approach Using a systematic literature review ( SLR ) grounded in the Theory, Context, Characteristics and Methods ( TCCM ) framework...

...Irfan Shamim; Geetha Mohan Purpose This study aims to conduct a systematic literature review on the Broaden-and-Build theory (BBT) in marketing to consolidate its applications, examine its impact on consumer behavior and outline directions for future research. Design/methodology/approach Using...

...。 Purpose The purpose of this study is to review and synthesize the literature on in-app advertising, identify gaps and propose future research directions. Design/methodology/approach The authors use a systematic literature review (SLR) approach, following the PRISMA guidelines, to investigate...

... and propose a future research agenda. Design/methodology/approach A systematic literature review was performed on Scopus and Web of Science, resulting in a final pool of 31 articles. Findings Four main themes were identified, and a detailed research agenda is proposed based on the findings and following...

...://creativecommons.org/licences/by/4.0/legalcode Literature review Fake news Fake news definition Fake news classification Misinformation Disinformation Systematic literature review Fake news in marketing Revisión bibliográfica Fake news Definición de fake news Clasificación de fake news...

... analysis Consumption narratives Systematic literature review Consumer behaviour Consumer communication Figure 1. Retrieved articles based on keywords This process produced about 26,146 resources in consumer research and non-consumer research domains. Following the conventional literature...

.... Design/methodology/approach A systematic literature review using several quality filters was performed, producing a top-quality pool of 41 papers. After that, a text mining analysis was conducted, and five major research streams emerged. Findings This paper proposes five distinct research streams based...

... and the origin of the studies. Design/methodology/approach A systematic literature review (SLR) was performed within the Scopus database to select and summarize the studies that deal with brand orientation. Finally, 90 articles were subjected to bibliometric analysis. Findings Five major research areas were...