Practitioners can learn much about how a CEO can generate and sustain business agility from examining the role of Jeff Bezos, the CEO of Amazon—arguably the world’s most-agile large organization.
Amazon demonstrates mastery of strategic agility by having successfully shifted Amazon into a whole series of new businesses on a massive scale.
As Amazon acquires new skills, it doesn’t just become more proficient in its own business: it turns these into newly-created capabilities into new businesses.”
For Bezos, the medium-term road map for the future is ‘pretty much all that he works on, delegating the day-to-day business operations to others.’ His job is all about long-term thinking.
This article examines Amazon’s remarkable record of continuous innovation in the light of its Agile mindset. The practices will be illuminating to senior executives seeking to promote an innovation-focused culture in their organizations.
