Open figure viewer
Purpose
Apple's strategy for adding value through open innovation and acquisitions is documented.
Design/methodology/approach
Historical review.
Findings
Use of open innovation to add value. A three part strategy for acquisitions.
Research limitations/implications
Focus on Apple.
Practical implications
Strategies for open innovation.
Originality/value
First review of Apple acquisition strategy.
© Emerald Publishing Limited
2023
Emerald Publishing Limited
Licensed re-use rights only
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