Issues

E‐transformation basics: key to the new economy

Panna Sharma
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The power of the brand

Scott M. Davis
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To build brand equity, marketing alone is not enough

Richard Schreuer
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Value nets: reinventing the rusty supply chain for competitive advantage

David Bovet; Joseph Martha
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Cyberbranding: leveraging your brand on the Internet

Alan Bergstrom
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Editors’ page

Editors' page

Marilyn Norris
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Idea file

A few words about the new leadership

Brent Filson
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Quick takes

Quick takes

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Technology update

Using chaos to stimulate emerging Internet business

Stan Freid; William Gellermann
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The strategic leader

Embracing paradox: innovation leadership in large corporations

Gary M. Einhaus
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Tips on tools

E-commerce: changing the rules of strategy implementation

LeRoy Thompson
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