Issues

Special Issue: Making successful strategy framing the dialog, learning from the customer, avoiding the follies, updating continuously. Guest Editor: Robert M. Randall

Instituting a company‐wide strategic conversation at Procter & Gamble

A.G. Lafley; Roger Martin
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Rita McGrath explores the risks and opportunities of the transient‐advantage economy

Brian Leavy
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Regaining customer relevance: the outside‐in turnaround

George Day; Christine Moorman
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Seven management follies that threaten strategic success

V.K. Narayanan; Liam Fahey
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Decision making under extreme uncertainty: blending quantitative modeling and scenario planning

Peter J. Kennedy; Robert J. Avila
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Lessons big‐company leaders can learn from SME entrepreneurs

Tana Chanyatipsakul; Winai Wongsurawat
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