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Keywords: AI Algorithms
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Journal Articles
The TikTok miracle: cracking the code of TikTok’s platform strategy
Available to Purchase
Journal:
Strategy & Leadership
Strategy & Leadership (2025) 53 (5): 557–566.
Published: 28 April 2025
... with practical insights. Findings The study identified six key platform strategies driving TikTok's success: 1) Create a fun and immersive user experience; 2) Build network effects by supporting creators; 3) Harness human psychology in AI algorithms; 4) Foster viral dissemination via social Interactions; 5...
