...Brian Leavy Purpose – The author believes that China’s modern development is reaching a crossroads, and that country is facing some critical challenges as it seeks to keep its modernization program, and further economic development, on track. Design/methodology/approach – This masterclass...

...Paul F. Nunes; Susan A. Piotroski; Lay Lim Teo; R. Michael Matheis Purpose As Chinese consumers become more affluent, their expectations about what a brand should deliver are rising. To better understand the challenges facing companies that want to establish a brand in China, Accenture...

... in the context of product strategies in China would be beneficial when considering the long‐term effects of the perspectives and advantages of global scale and branding. Practical implications Managers benefit from a practical framework to overcome barriers during the strategy process on market...

...Orit Gadiesh; Paul di Paola; Luca Caruso; Oi Chung Leung Purpose Alert global firms that China plans to become an incubator for top companies rather than simply a low‐cost manufacturing base. Design/methodology/approach Outline the strategies for MNCs to penetrate China's...