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Keywords: Consumer marketing
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2008) 36 (5): 9–14.
Published: 05 September 2008
... Limited 2008 Value added Customer information Social interaction Innovation Consumer marketing Customization Customers need no longer be mere passive recipients of value propositions offered by firms. They are now informed, connected, networked, and empowered on a scale as never before...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2006) 34 (5): 58–66.
Published: 01 September 2006
..., the value of an MBA, consumer market evolution, new Internet marketing concepts, price cut traps, must win battles, Google business model innovations, the strategy/design interface. Practical implications URL links and references have been provided for the articles so that managers can easily...
