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Keywords: Customer information
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2008) 36 (5): 9–14.
Published: 05 September 2008
... Limited 2008 Value added Customer information Social interaction Innovation Consumer marketing Customization Customers need no longer be mere passive recipients of value propositions offered by firms. They are now informed, connected, networked, and empowered on a scale as never before...
