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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2008) 36 (5): 9–14.
Published: 05 September 2008
...Venkat Ramaswamy Purpose This case aims to demonstrate how leading firms are learning how to sustain competitive advantage by co‐creating experiences of value with customers. Design/methodology/approach The shoe company Nike provides a glimpse of the next “best practices” of value...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2006) 34 (5): 19–27.
Published: 01 September 2006
...Bob Anderson; Christian Hagen; Joe Reifel; Eric Stettler Purpose Many companies in many industries find themselves dealing with an over abundance of custom‐designed products, services and IT functions. Such complexity becomes unnecessary and value draining when companies fail to address...
