Keywords: Growth
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Journal Articles
Journal Articles
Strategy & Leadership (2003) 31 (4): 17–22.
Published: 01 August 2003
...Adrian Slywotzky; Richard Wise A new form of business innovation, a response to the current challenges to growth initiatives, is being pioneered by a handful of farsighted companies. These companies have shifted their approach from product innovation to demand innovation. Such new‐growth businesses...
Journal Articles
Strategy & Leadership (2002) 30 (5): 15–21.
Published: 01 October 2002
... the intangibles of brands to hard financial metrics allows companies to exploit the full potential of their brands and thereby gain a competitive advantage. © MCB UP Limited 2002 Brand valuation Growth Portfolio planning Brand image Brand identity Brand names Brand portfolio management...
Journal Articles
Strategy & Leadership (2000) 28 (5)
Published: 01 October 2000
... Growth dynamics, on the vertical axis, describe the three key ways of ramping up and expanding an enterprise to achieve market scope, speed, and scale. Intersecting the three dynamics with market disciplines creates a matrix with nine nodes. Each node offers an opportunity for creative thinking about...

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