... rights only Marketing Retail 4.0 Omnichannel balance Throughout human history, four industrial revolutions have been marked by swift and radical innovations in means and methods of production, profoundly shaping the structure of the global economy and all industries. The latest industrial...

...Kenneth Alan Grossberg Kenneth Alan Grossberg can be contacted at: kengross@waseda.jp © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only --> entrepreneurship marketing human resources business culture Japanese business culture...

...James H. Gilmore; B. Joseph Pine, II Marketing flounders at many companies today, as people have become relatively immune to messages broadcast at them. The way to reach customers is to create an experience they can participate in and enjoy, the new offering frontier. To be clear, this article...

... to deploy a much more sophisticated electronic infrastructure to respond and, will also market to ever‐smaller, more finely targeted segments. Successful brand‐owning business models will form collaborative alliance networks. Development will center on strategies that capture the attention of selected...

... Limited 2000 Competitive strategy Marketing Success Leadership Succeeding in the commercial world requires a certain dexterity with self‐serving behavior and exclusionary methods. A predisposition to maneuver and machination goes a long way in a company’s pursuit of a leadership position...