... competitive environment. © MCB UP Limited 2003 Motor industry Customer relations Profitability Globally, the automotive industry is transforming itself – from the design studios of Germany to the modular assembly of cars in Brazil to the new relationships with suppliers in Detroit...

... to entry‐level models. For example, climate control has been available for some time on VW Group’s smallest cars, while keyless entry is offered on Nissan’s latest B‐segment March/Micra at a fraction of the price of Mercedes‐Benz’ Keyless Go feature. © MCB UP Limited 2003 Motor industry...

... ability to look at customers’ driving needs from a fresh perspective and its decision to serve these needs through a business design that leverages GM’s unique hidden asset – its unequaled installed base of vehicles. © MCB UP Limited 2003 Innovation Growth Motor industry Business development...

... in the elite group. The contest will not be a sprint, but a long distance race requiring endurance, teamwork and strategy. By comparison, the current “squeeze environment” is a “demolition derby” where each car is trying to use its size to shunt the others off the road. Motor industry Collaboration...