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Keywords: Possibilities-based strategy
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (5): 7–16.
Published: 30 August 2013
... alternatives and the companies “strategy logic flow” and “possibilities-based strategy” methodologies. As a sobering example, the authors highlight the story of the Saturn project at General Motors. After years of declining fortunes, GM made the bold decision to set up a new small-car business...
