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Keywords: Strategy fundamentals
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2013) 41 (5): 7–16.
Published: 30 August 2013
...Brian Leavy Purpose – This masterclass offers a guide to the disciplined approach to getting strategy fundamentals right and the strategy review process that A.G. Lafley and Roger Martin developed at P&G. Design/methodology/approach – The article demonstrates how P&G...
Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2012) 41 (1): 18–28.
Published: 28 December 2012
... readings, all of which feature IKEA as an exemplar. [10] Brian Leavy can be contacted at: brian.leavy@dcu.ie © Emerald Group Publishing Limited 2013 Strategic positioning Strategy fundamentals Value proposition Tailored value chain Relative profitability Distinctive design...
