...Mika Ruokonen; Paavo Ritala Purpose This paper examines how CEOs and managing directors lead AI transformation and how their leadership approaches shape organizational change. Design/methodology/approach The study draws on 31 qualitative interviews with CEOs and managing directors across...

...Yurii Umantsiv; Yuliia Biliavska; Oleksiy Osiyevskyy Purpose This study investigates the strategic dimensions of digital transformation in business, focusing on the development and implementation of a digital strategy. It explores the evolution of digital services, highlights key steps in digital...

... Emerald Publishing Limited Licensed re-use rights only Digital Transformation Metaverse In 2021, Meta, the company formerly known as Facebook, went all in, spending $10 billion, almost one third of annual revenue, on metaverse development – changing its name and branding to reflect...

... Publishing Limited Licensed re-use rights only Operational innovation driving new forms of enterprise transformation can become a quick win for generative AI. While some operational innovations might be visible to customers directly, most will be directed behind the scenes, increasing process speed...