... Publishing Limited Licensed re-use rights only strategic marketing customer-centered innovation Jobs-based innovation Jobs-to-be-done theory New product innovation To elevate innovation from hit-or-miss to predictable, you have to understand the underlying causal mechanism – the progress...

... be contacted at: cbaird@us.ibm.com © Emerald Group Publishing Limited 2011 Strategic marketing Social customer relationship management Social media Consumer relations Social networking sites Customer relationship management Social networks Getting closer to customers is a top priority...

... of a start‐up to breakeven, and it is on the road to profitability. © MCB UP Limited 2002 Strategic marketing High technology Strategy Strategic alliances Products Rubicon Technology, a start up materials science company, manufactures and markets high quality single crystals for a wide...

...) the company’s name had to change; 2. (2) standard products needed to be defined. © MCB UP Limited 2002 Strategy experiments Strategic marketing Marketing planning Customer‐focused strategy This coatings lab and job shop with a talent for innovation has been operating for more...