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Keywords: value delivery
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Journal Articles
Journal:
Strategy & Leadership
Strategy & Leadership (2018) 46 (3): 45–51.
Published: 23 May 2018
... of the information about customer value, integrating it into the strategic decision making processes. Practical implications To be effective, according to our research, the analysis needs to consider value proposition (what is promised), value targeting (who is the primary recipient) and value delivery (how...
