...‐branding needs active management to achieve the desired exchange of values and reputation between brands. Foresees plenty of scope for future growth and development, as brands will play a huge role in the rapid decision‐making process. Brands Growth Development © MCB UP Limited 2000 ...

... business with little respite. Flags up that in any case the Internet has changed the competitive field — though the dot.com industry will see many failures — but inevitably there will be some winners. © MCB UP Limited 2000 Competitive strategy Growth Business strategy ...

... institutions to foster a climate of growth. © MCB UP Limited 2000 Globalization Market segmentation Growth ...

... to break free from its entrenched attitudes — the Internet should be seen as aiding in growth. Concludes traditional strategic planning is dead and Internet plans must be flexible which means entrepreneurs will have massive opportunities in the future. © MCB UP Limited 2000 World Wide Web...

...T Kippenberger Recommends that although once every major industry was a growth industry ‐ but that some are now riding a wave of growth enthusiasm, but this is in decline. Illustrates, with graphic use of Figures, the pertinent points of the arguments herein, which include gap analysis. Urges...

...T Kippenberger Rebukes those in business who have lost sight of strategy, in the more recent rush for operational effectiveness, warning that the growth imperative is hazardous to strategy. Goes on to name three types of positioning not mutually exclusive in strategy and which may overlap: variety...

...T Kippenberger Argues that, of three different growth strategies revealed in a recent study, only one leads to substantial growth and specifies these three as: radical growth — most admired by the business press; rational growth — sounder than radical growth; robust growth — companies which follow...

...T Kippenberger Specifies that many managers see themselves as inhibited and trapped through being in a mature slow‐growth business, in stagnant, dead‐in‐the‐water industries. Highlights three US companies trying to break out of this trap: Chrysler — the minivan was introduced into the dying station...

...T Kippenberger Wonders why, in an atmosphere of intense competition, some companies achieve sustained high growth in profits and revenues. Highlights the example of Formule 1, a chain of budget hotels in France, launched in 1985, which beat off the no‐star and one‐star hotels, costing between 60...