Earlycite

Case Report July 23 2026
Kanup Hatchery: weighing choices for sustainable growth
Arunava Dalal; Sayantani Roy Choudhury
The CASE Journal (2026) https://doi.org/10.1108/TCJ-11-2025-0400
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Case Report July 23 2026
From sharing to owning: Yulu’s strategic shift in the urban mobility market
Kannan N.S.; Shubhi Shrotriya; Rishab Prasad Soni; Nakul Parameswar; Ganesh Mangadu Paramasivam
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0297
View articletitled, From sharing to owning: Yulu’s strategic shift in the urban mobility market
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Case Report July 9 2026
Platform drift at the Sakhi Saheli collective: when a messaging application becomes the ERP of a grassroots organization
Ashutosh Jha
The CASE Journal (2026) https://doi.org/10.1108/TCJ-12-2025-0437
View articletitled, Platform drift at the Sakhi Saheli collective: when a messaging application becomes the ERP of a grassroots organization
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Case Report July 8 2026
Job insecurity at thrive: Yaya’s stay-or-leave decision
Frank K. Magwegwe
The CASE Journal (2026) https://doi.org/10.1108/TCJ-12-2025-0418
View articletitled, Job insecurity at thrive: Yaya’s stay-or-leave decision
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Case Report July 1 2026
Reliance Industries Limited and JioHotStar: propelling each other’s growth or not?
Rashmi Aggarwal; Sharanya Jhunjhunwala; Devina Mehta; Tarynea Aggarwal
The CASE Journal (2026) https://doi.org/10.1108/TCJ-09-2025-0327
View articletitled, Reliance Industries Limited and JioHotStar: propelling each other’s growth or not?
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Case Report June 22 2026
Cazoo: ambition on the fast lane – growth, collapse, and strategic crossroads
Wajdi Ben Rejeb
The CASE Journal (2026) https://doi.org/10.1108/TCJ-06-2025-0205
View articletitled, Cazoo: ambition on the fast lane – growth, collapse, and strategic crossroads
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Case Report June 22 2026
Ibusol breaking through the ice: immigrant entrepreneurship and the cold start problem
Eleazar Anthony Noel; Vaishali Sethi
The CASE Journal (2026) https://doi.org/10.1108/TCJ-09-2025-0317
View articletitled, Ibusol breaking through the ice: immigrant entrepreneurship and the cold start problem
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Case Report June 22 2026
Infosys Limited: navigating the scope 3 emissions dilemma
Shikhar Sharma; Sheetal
The CASE Journal (2026) https://doi.org/10.1108/TCJ-02-2026-0039
View articletitled, Infosys Limited: navigating the scope 3 emissions dilemma
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Case Report June 19 2026
The Chaayos conundrum – modernizing chai consumption in India
Deepa Kumari; Arvind Kumar; Vivek Kumar Gupta
The CASE Journal (2026) https://doi.org/10.1108/TCJ-10-2025-0367
View articletitled, The Chaayos conundrum – modernizing <em>chai</em> consumption in India
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Case Report June 19 2026
Infosys: from carbon neutrality to ESG consulting leadership
Arup Majumdar; Mayuri Srivastava; Subba Lakshmi Prabha; Priyangshu Paul
The CASE Journal (2026) https://doi.org/10.1108/TCJ-03-2026-0103
View articletitled, Infosys: from carbon neutrality to ESG consulting leadership
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Case Report June 19 2026
Olam agri’s green dilemma: CSR promises and deforestation realities in Gabon
Vishakha Jha; Jayanta Kumar Mohapatra
The CASE Journal (2026) https://doi.org/10.1108/TCJ-11-2025-0391
View articletitled, Olam agri’s green dilemma: CSR promises and deforestation realities in Gabon
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Case Report June 1 2026
The maternity penalty: return to work denied in a high-growth startup
Vineeta Dwivedi
The CASE Journal (2026) https://doi.org/10.1108/TCJ-10-2025-0362
View articletitled, The maternity penalty: return to work denied in a high-growth startup
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Case Report May 29 2026
Beyond the book launch: can entrepreneurs rewrite the rules for author branding?
Dale L. Crawford
The CASE Journal (2026) https://doi.org/10.1108/TCJ-12-2025-0429
View articletitled, Beyond the book launch: can entrepreneurs rewrite the rules for author branding?
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Case Report May 29 2026
Dropout Entertainment – scaling inclusivity and innovation in Canada’s independent music industry
Daniel Vigueras Nielsen; Eleazar Anthony Noel
The CASE Journal (2026) https://doi.org/10.1108/TCJ-09-2025-0328
View articletitled, Dropout Entertainment – scaling inclusivity and innovation in Canada’s independent music industry
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Case Report May 29 2026
Rewriting the story: navigating nonprofit brand evolution
Lucy A. Arendt; Miles Condon
The CASE Journal (2026) https://doi.org/10.1108/TCJ-06-2025-0219
View articletitled, Rewriting the story: navigating nonprofit brand evolution
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Case Report May 28 2026
Climate change mitigation goals, objectives and targets: the Walmart case
Christopher Craig
The CASE Journal (2026) https://doi.org/10.1108/TCJ-01-2026-0015
View articletitled, Climate change mitigation goals, objectives and targets: the Walmart case
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Case Report May 26 2026
SG Sports: automation versus craftsmanship in India
Karanjeet Singh Uppal; Prateek Jain; Aanchal Gupta
The CASE Journal (2026) https://doi.org/10.1108/TCJ-12-2025-0443
View articletitled, SG Sports: automation versus craftsmanship in India
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Case Report May 12 2026
M4D: doctors be doctors, let AI do the tedious work
Josep Lluis Cano Giner; Maria Ballesteros-Sola
The CASE Journal (2026) https://doi.org/10.1108/TCJ-12-2025-0433
View articletitled, M4D: doctors be doctors, let AI do the tedious work
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Case Report May 8 2026
Lush’s challenges in international expansion in the Asia Pacific region
Lihua Wang; Yikuan Lee; Yim-Yu Wong
The CASE Journal (2026) https://doi.org/10.1108/TCJ-12-2025-0426
View articletitled, Lush’s challenges in international expansion in the Asia Pacific region
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Case Report April 29 2026
All in or fold: facing complex dilemmas of high-stakes decisions for large-scale infrastructure projects
Tristano Sainati; Jose Rodrigo Juarez Cornelio; Federica De Molli
The CASE Journal (2026) https://doi.org/10.1108/TCJ-02-2025-0045
View articletitled, All in or fold: facing complex dilemmas of high-stakes decisions for large-scale infrastructure projects
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Case Report April 29 2026
“Greenwashing” or shared value: Nestle and the Punjab water crisis
Vishakha Jha; Jayanta Kumar Mohapatra
The CASE Journal (2026) https://doi.org/10.1108/TCJ-10-2025-0345
View articletitled, “Greenwashing” or shared value: Nestle and the Punjab water crisis
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Case Report April 28 2026
Do your job
Lissa V. Young; Katherine K. Brennan
The CASE Journal (2026) https://doi.org/10.1108/TCJ-11-2025-0395
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Case Report April 24 2026
Carbon & Whale: eliminating plastic waste through circular innovation
Satya Nandini A; Ganesh Kumar R; Prathima K Bhat
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0285
View articletitled, Carbon &amp; Whale: eliminating plastic waste through circular innovation
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Case Report April 24 2026
It takes a village: How can a startup thrive in a metaverse dominated by tech giants?
Stacey L. Howard-Malek; Fiona Schweitzer
The CASE Journal (2026) https://doi.org/10.1108/TCJ-02-2025-0037
View articletitled, It takes a village: How can a startup thrive in a metaverse dominated by tech giants?
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Case Report April 24 2026
Scaling sweat: Gymshark’s market expansion dilemma
Wilson Nih Ndasi; Babatunde Abina
The CASE Journal (2026) https://doi.org/10.1108/TCJ-10-2025-0352
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Case Report April 24 2026
Money for nothing
William J. Carty; Marko Horn
The CASE Journal (2026) https://doi.org/10.1108/TCJ-09-2025-0337
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Case Report April 24 2026
Scaling sustainably: the journey of SAGG Eco Village, Kashmir
Natasha Saqib; Burhan Shah
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0288
View articletitled, Scaling sustainably: the journey of SAGG Eco Village, Kashmir
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Case Report April 22 2026
Mahindra Thar Roxx: gliding into the future of sports utility vehicles
Rashmi Mathur; Gaurav Mathur; Rakhi Raturi
The CASE Journal (2026) https://doi.org/10.1108/TCJ-05-2025-0183
View articletitled, Mahindra Thar Roxx: gliding into the future of sports utility vehicles
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Case Report April 20 2026
Dunzo’s battle for scale in India’s hyperlocal delivery market
Jaculine Priya; Sethupathy K; Rashmi N
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0302
View articletitled, Dunzo’s battle for scale in India’s hyperlocal delivery market
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Case Report April 6 2026
Blood, sweat and tax: Rochelle Courtenay’s fight for period equity
Chandra Vadhana Radhakrishnan
The CASE Journal (2026) https://doi.org/10.1108/TCJ-03-2025-0084
View articletitled, Blood, sweat and tax: Rochelle Courtenay’s fight for period equity
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Case Report April 2 2026
Northwest traffic supply (NWTS) case: considering the expansion of traffic sign manufacturing
Keith Carruthers; Marilyn Michelle Helms; Pat Ryle; Caleb Watkins
The CASE Journal (2026) https://doi.org/10.1108/TCJ-09-2024-0254
View articletitled, Northwest traffic supply (NWTS) case: considering the expansion of traffic sign manufacturing
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Case Report March 30 2026
Battle royale: the Epic fight against Google
Thorsten Zippan; Stephan Simon
The CASE Journal (2026) https://doi.org/10.1108/TCJ-10-2025-0359
View articletitled, Battle royale: the Epic fight against Google
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Case Report March 30 2026
Hurricane adaptation during climate change: the Tampa General Hospital and AquaFence® case
Bert Seither; Christopher Craig; Siyao Ma
The CASE Journal (2026) https://doi.org/10.1108/TCJ-09-2025-0332
View articletitled, Hurricane adaptation during climate change: the Tampa General Hospital and <em>AquaFence®</em> case
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Case Report March 27 2026
Stealing in the simulation
Kevin E. Phillips; Kathryn Weaver
The CASE Journal (2026) https://doi.org/10.1108/TCJ-01-2026-0005
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Case Report February 26 2026
The wrath of grapes – a sustainability case on the unsustainable impact of climate change on Salcheto winery
Albert Jolink; Eva Niesten
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0280
View articletitled, The wrath of grapes – a sustainability case on the unsustainable impact of climate change on Salcheto winery
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Case Report February 26 2026
Country Delight: growth beyond the Milky Way?
Malay Krishna; Vidhula Venugopal; Kshitika Gala
The CASE Journal (2026) https://doi.org/10.1108/TCJ-06-2025-0189
View articletitled, Country Delight: growth beyond the Milky Way?
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Case Report February 19 2026
Must be Ruff: finding a balance must be ruff
Christine Pigsley; Melissa Diegnau; Cheryl Trahms Chapman
The CASE Journal (2026) https://doi.org/10.1108/TCJ-05-2025-0153
View articletitled, Must be Ruff: finding a balance must be ruff
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Case Report February 17 2026
Wandi cravings on wheels: Wande’s food truck project
Chinomso Nwagboso; Yewande Ajilore
The CASE Journal (2026) https://doi.org/10.1108/TCJ-10-2025-0346
View articletitled, Wandi cravings on wheels: Wande’s food truck project
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Case Report February 17 2026
Redefining legacy: the strategic resilience of a woman leader in health care
Miray Rashad Barsoum
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0305
View articletitled, Redefining legacy: the strategic resilience of a woman leader in health care
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Case Report February 17 2026
Dorman Product Inc: strategizing the market growth to sustain a century-old legacy
Aditi Singh; Ashish Bajpai; Masuna Venkateshwarlu; Rohit Kumar
The CASE Journal (2026) https://doi.org/10.1108/TCJ-03-2025-0069
View articletitled, Dorman Product Inc: strategizing the market growth to sustain a century-old legacy
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Case Report February 16 2026
When the case teaches you back: professor’s dilemma in communication curriculum
Himanshu Chauhan; Vijaya Vijaya; Subba Lakshmi Prabha; Yog Mishra; Ajit Yadav; Debabrota Das
The CASE Journal (2026) https://doi.org/10.1108/TCJ-09-2025-0311
View articletitled, When the case teaches you back: professor’s dilemma in communication curriculum
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Case Report February 16 2026
Equity in the Lagos Urban Transport Project (LUTP)
Chinomso Nwagboso
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0287
View articletitled, Equity in the Lagos Urban Transport Project (LUTP)
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Case Report February 16 2026
Eli Lilly’s Mounjaro in India: the race to shape a new market for obesity care
Thomason Rajan; Joslin Rebecca John
The CASE Journal (2026) https://doi.org/10.1108/TCJ-11-2025-0394
View articletitled, Eli Lilly’s Mounjaro in India: the race to shape a new market for obesity care
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Case Report February 16 2026
Is AI and human co-creation a strategic fit for Klarna?
Poojitha Kondapaka; Revanth Kumar Guttena; Hemachandran K; Raul Villamarin Rodriguez
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0283
View articletitled, Is AI and human co-creation a strategic fit for Klarna?
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Case Report February 16 2026
Bleucares: it cares for women. Do women care?
Viral Nagori
The CASE Journal (2026) https://doi.org/10.1108/TCJ-07-2025-0237
View articletitled, Bleucares: it cares for women. Do women care?
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Case Report February 16 2026
Shifting market segments: shifting leadership styles
Hoi Man Brandon Ng
The CASE Journal (2026) https://doi.org/10.1108/TCJ-09-2025-0308
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Case Report February 12 2026
Skillmatics: toying with technology for growth
Arup Majumdar; Rajesh Tripathi; Tanupriya Choudhury; Tapan Sarker
The CASE Journal (2026) https://doi.org/10.1108/TCJ-08-2025-0291
View articletitled, Skillmatics: toying with technology for growth
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Case Report February 12 2026
Sacred journeys or serene retreats? Strategic choices at Jahangir Cottage
Shailesh Pandita; Aasif Ali Bhat; Hari Govind Mishra
The CASE Journal (2026) https://doi.org/10.1108/TCJ-07-2025-0258
View articletitled, Sacred journeys or serene retreats? Strategic choices at Jahangir Cottage
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Case Report February 12 2026
Goldman Sachs and the politics of sustainability: a critical dilemma
Ujjal Mukherjee
The CASE Journal (2026) https://doi.org/10.1108/TCJ-07-2025-0235
View articletitled, Goldman Sachs and the politics of sustainability: a critical dilemma
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Case Report February 12 2026
Diet Coke faces negative publicity
Avil Saldanha; Rekha Hitha Aranha; Prerna Shalini Kujur
The CASE Journal (2026) https://doi.org/10.1108/TCJ-06-2025-0192
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