... (pronounced “village”), reflected on the current state of the metaverse to determine the best path forward for her virtual world creation platform startup. The metaverse market was nascent, defined by uncertainty on whether customers will take up extended reality ( XR ) technology and if so, for what purposes...

.... The protagonist’s name has been masked. Case overview/synopsis This case study examine the controversy surrounding Diet Coke and the dilemma faced by the Coca-Cola vice president of marketing, Henry Kingston, over its product labeling. While Diet Coke has long been favored by health-conscious consumers seeking...

...Farrah Arif Research methodology The case was developed using primary sources, chiefly based on interviews conducted with the protagonist. It was tested with MSc Marketing students during a hackathon, where participants were tasked with developing and delivering a comprehensive digital marketing...

... the strengths and weaknesses of each. It also discusses how storytelling can be used for brand equity building and customer engagement. Complexity academic level This case is designed to be used in a marketing, strategy or corporate social responsibility course, especially in the subfield of the circular...

... consistently innovate across music, public image and promotional approaches. This entails adapting to changing trends, using digital platforms for increased audience engagement and exploring themes such as audience connection, brand evolution, effective marketing and the ongoing pursuit of competitiveness...

... engagement Marketing Professor James Duggan was frustrated. Many of his student-athletes had reached out about team travel conflicting with his midterm, so he felt obligated to reorient their priorities. He took to Anna Maria College’s (AMC) learning management system to deliver a strongly worded...

... to expand its reach in the radiology market. The company intends to leverage technology to assist radiologists in diagnostics. India's health-care sector faces the challenge of needing more trained doctors and nurses to meet the ever-increasing needs of patients. This case study revolves around...

...Serwaa Karikari; Haiyan Hu Research methodology The case portrays an actual organization, real people and an authentic marketing situation. Both primary and secondary data were used to develop the case. Interviews with the company’s founders were a major source of primary data. Email exchanges...

.... Was the convergence of social media and AI inspiring progress or exacerbating problems? How would society balance the opposing forces in a rapidly evolving environment? Complexity academic level This case should be used in marketing and management classes at the undergraduate level. Applicable concepts include AI...

... that face this type of dilemma. Complexity academic level This case is designed to be used in a marketing management, brand strategy or consumer behavior/culture course, especially in the subfield of market segmentation in the telecommunications sector. Specifically, this case is designed for college...

... in India regarding content. Amazon Prime Video attained success and rapid growth in India ever since its entry into the Indian over the top (OTT) market in 2016. However, the pursuit of attractive and bold content landed Amazon Prime Video in a legal tangle in India. Amazon Prime Video was accused...

... their work tenure in China. The co-founders began their entrepreneurial journey in 2011 with “Healthy World” kiosks inside IT company campuses in Delhi, Mumbai and Pune. However, early challenges surfaced as the target market narrowed. Undeterred, the founders sought innovative solutions to expand...

...Rumana Liza Anam Research methodology The case is based on interviews in 2022 with the founder of Shape, Monoshita Ayruani, supplemented by classroom testing and secondary sources such as textbooks, journals, newspapers and other pertinent sources such as reports produced by marketing...

... Heritage Site. Otherwise, would the site management rely on their own experience this time? Was there another way? Complexity academic level The educators could use the case study to introduce graduate students to “the value conception” in “marketing management” courses and to “the social exchange...

... in serving the Japanese market. This required him to handle the sales and distribution in the remaining parts of the world. In December of 2019, he announced a new, exclusive licensing agreement and distribution partnership between Sadowsky Guitars and Warwick GmbH & Co Music Equipment KG. The new...

..., particularly on Instagram. Defining measures of success was the task now facing Finney and her Sales and Marketing Assistant, Megan Penney. The campaign costs were in the range of $500, and if EO were to do this campaign again, they needed to understand the pros and cons and if it was a success. The campaign...

... market’s impact on pricing and distribution strategies. It can be used for a marketing course at the MBA level to explore the concepts in a growing company’s brand image or an undergraduate specialized course in brand management or marketing management. The students also learn how the fashion industry’s...

...Skyler King; Ismail Karabas; Anthony Allred Case overview/synopsis In the 1980s and 1990s, Nintendo was dominating the video game industry with a market share of 90 per cent. Since that time, market share has dropped substantially with new competitors, new technology and changing consumer...

...Eric D. Yordy; Nita Paden; Katlin Bryant Synopsis In 2010, approximately one-third of US children and adolescents were classified as at least overweight, with 17 percent classified as obese. In addition to other causes, the marketing and advertising of food directly to children was identified...

... This case could be a part of the Marketing Management course in an undergraduate Program in Business Management. The specific topics which could be facilitated through this case are Segmenting, Targeting and Positioning. The case could also be a part of a Brand Management course in the same program...