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Considers there are two critical steps in implementing TQM. Asserts management must translate the quality guru′s message to the company′s culture and then integrate these activities into the normal mode of doing business. Describes the implementation plan. Discusses the active involvement of executives and managers. Contends the education of the workforce is a necessary element. Discusses quality teams and looks at the issues they need to consider. Concludes that quality improvement requires the mobilization of an organization′s resources and suggests activities to be undertaken by management in order to achieve success.

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