Issues

Children playing and learning in an online environment: a review of previous research and an examination of six current web sites

Jacqueline Harding; Judit Szakacs; Becky Parry
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Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content

Stephan Dahl; Lynne Eagle; Carlos Báez
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Alcohol advertising and young people's drinking

Barrie Gunter; Anders Hansen; Maria Touri
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Internet addiction among Turkish young consumers

Yonca Aslanbay; Muhiddin Aslanbay; Emine Çobanoğlu
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Exergaming: virtual inspiration, real perspiration

Matthew J. Klein; Christina S. Simmers
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Use of persuasion knowledge by the millennial generation

Kenneth M. Henrie; D. Christopher Taylor
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Editorial

Editorial

Dr Brian Young
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Executive insight

Pizzas made in heaven

Martin Lindstrom
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Interactivity dissected

Dan Acuff
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Control shift: today’s youth and how they think about brands

Jeff Jones; Erica Minton
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