Issues

Understanding what Christmas gifts mean to children

Jenniina Halkoaho; Pirjo Laaksonen
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Marketing to children: a planning framework

Ruppal Walia Sharma; Pinaki Dasgupta
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Young consumers' evaluations of diffusion brands

Ian Phau; Edith Cheong
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How do children develop their aesthetic sensibility?

Pascale Ezan; Joëlle Lagier
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Parental mediation of children's TV viewing in China: an urban‐rural comparison

Tao Sun
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Spatial visualization and the gender gap in videogame interest among young adults

Dwane H. Dean
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Conspicuous consumption patterns of Turkish youth: case of cellular phones

Sezgin Acikalin; Ekrem Gul; Kazim Develioglu
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Editorial

Editorial

Brian Young
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Executive insight

KGOY reconsidered: kids just want to be kids

Paul Kurnit
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Legal briefing

Child’s play? Advertising to children in Canada

Catherine Bate
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