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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
16 March - Volume 11, Issue 1, Pages 5 - 89
15 June - Volume 11, Issue 2, Pages 96 - 152
31 August - Volume 11, Issue 3, Pages 160 - 243
23 November - Volume 11, Issue 4, Pages 253 - 336
Volume 11, Issue 1
16 March 2010
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ISSN
1747-3616
EISSN
1758-7212
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In this Issue
Editorial
Legal briefing
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Marketing to children and teens on Australian food company web sites
Sandra C. Jones
;
Amanda Reid
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“Bend it like Beckham”: the influence of sports celebrities on young adult consumers
Steve Dix
;
Ian Phau
;
Sonia Pougnet
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An ethnography of the transfer of food learning within the family
Kafia Ayadi
;
Joël Bree
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Parent‐adolescent interaction and the family's effect on adolescent TV skepticism: an empirical analysis with Turkish consumers
F. Bahar Ozdogan
;
M. Hakan Altintas
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Young Kazakhstan consumers: catch them if you can
Rajasekhara Mouly Potluri
;
George R. Pool, III
;
Saule Madibaeva Tatinbekovna
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Applying lead user theory to young adults
N. Oosterloo
;
J. Kratzer
;
M.C. Achterkamp
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How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry
Ike‐Elechi Ogba
;
Rebecca Johnson
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Editorial
Editorial
Dr Brian Young
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Advertising and marketing to children in Israel
David Wolberg
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Editorial: Generation Alpha and the evolution of consumer insights
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