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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
8 March - Volume 14, Issue 1, Pages 5 - 102
7 June - Volume 14, Issue 2, Pages 112 - 192
23 August - Volume 14, Issue 3, Pages 201 - 288
15 November - Volume 14, Issue 4, Pages 297 - 374
Volume 14, Issue 2
7 June 2013
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ISSN
1747-3616
EISSN
1758-7212
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Effects of price and alcohol content on purchase behaviour: an analysis of Australian and New Zealand youth drinking
Andrew G. Parsons
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Nicola Stephenson
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for Effects of price and alcohol content on purchase behaviour: an analysis of Australian and New Zealand youth drinking
Climate change risk perceptions and environmentally conscious behaviour among young environmentalists in Australia
Liyanage Chamila Roshani Perera
;
Chandana Rathnasiri Hewege
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for Climate change risk perceptions and environmentally conscious behaviour among young environmentalists in Australia
Branded product placement and pre‐teenaged consumers: influence on brand preference and choice
Deborah A. Toomey
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Alisha L. Francis
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for Branded product placement and pre‐teenaged consumers: influence on brand preference and choice
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Kara Chan
;
Yu Leung Ng
;
Edwin K. Luk
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for Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Parental financial role modelling and fiscal behaviour of young home leavers
Lisa S. McNeill
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Lucy Turner
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for Parental financial role modelling and fiscal behaviour of young home leavers
Adolescent and young adult response to fear appeals in anti‐smoking messages
Graham Ferguson
;
Ian Phau
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for Adolescent and young adult response to fear appeals in anti‐smoking messages
Editorial
Editorial
Brian M. Young
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Advertising to children in Finland
Mikael Segercrantz
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for Advertising to children in Finland
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Understanding UK university students’ day-to-day spending: a qualitative study
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