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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
20 April - Volume 16, Issue 1, Pages 3 - 98
15 June - Volume 16, Issue 2, Pages 107 - 248
17 August - Volume 16, Issue 3, Pages 251 - 362
16 November - Volume 16, Issue 4, Pages 367 - 480
Volume 16, Issue 2
15 June 2015
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ISSN
1747-3616
EISSN
1758-7212
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Interpretation of female images in advertising among Chinese adolescents
Yu Leung Ng
;
Kara Chan
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Editorial
Brian Young
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College-aged young consumers’ interpretation of Twitter and marketing information on Twitter
Huan Chen
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A theoretical approach to segmenting children’s walking behaviour
Lisa Schuster
;
Krzysztof Kubacki
;
Sharyn Rundle-Thiele
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Consumer socialisation agency within three-generational Vietnamese families
Torgeir Aleti
;
Linda Brennan
;
Lukas Parker
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Transforming the lives of war-affected youth: how microcredit can shape their self-identity
Charles Jebarajakirthy
;
Antonio C. Lobo
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Bringing them back to spend more: student foodservice experiences to satisfy their taste buds
Faizan Ali
;
Kisang Ryu
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A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)
Krzysztof Kubacki
;
Sharyn Rundle-Thiele
;
Ville Lahtinen
;
Joy Parkinson
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Visual-commercial discourses of infants in direct marketing sent to first-time parents
Johanna Sjöberg
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Understanding UK university students’ day-to-day spending: a qualitative study
“Get ready with me for school”: childhood and adolescence commercialization through branded beauty videos on TikTok
Editorial: Generation Alpha and the evolution of consumer insights
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