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Young Consumers: Insight and Ideas for Responsible Marketers
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Issue
16 April - Volume 19, Issue 1, Pages 1 - 118
7 August - Volume 19, Issue 2, Pages 121 - 236
7 August - Volume 19, Issue 3, Pages 237 - 344
5 November - Volume 19, Issue 4, Pages 345 - 464
Volume 19, Issue 1
16 April 2018
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ISSN
1747-3616
EISSN
1758-7212
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Young Arab consumers: an analysis of family buying process in Oman
Monica Chaudhary
;
Suhail M. Ghouse
;
Omar Durrah
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for Young Arab consumers: an analysis of family buying process in Oman
Social comparison, materialism, and compulsive buying based on stimulus-response-model: a comparative study among adolescents and young adults
Tahir Islam
;
Zaryab Sheikh
;
Zahid Hameed
;
Ikram Ullah Khan
;
Rauf I. Azam
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for Social comparison, materialism, and compulsive buying based on stimulus-response-model: a comparative study among adolescents and young adults
When persuasive intent and product’s healthiness make a difference for young consumers
Liudmila Tarabashkina
;
Pascale Quester
;
Olga Tarabashkina
;
Michael Proksch
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for When persuasive intent and product’s healthiness make a difference for young consumers
How young Chinese consumers view Chinese brands
Ting Jin
;
Wei Shao
;
Deborah Griffin
;
Mitchell Ross
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for How young Chinese consumers view Chinese brands
Young tourists’ perceptions of authenticity, perceived value and satisfaction: the case of Little India, Singapore
Sean Lee
;
Ian Phau
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for Young tourists’ perceptions of authenticity, perceived value and satisfaction: the case of Little India, Singapore
Revising a measure to assess consumer-related family communication patterns
Marina Krcmar
;
Matthew Allen Lapierre
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for Revising a measure to assess consumer-related family communication patterns
Young consumers in fast food restaurants: technology, toys and family time
Julie Kellershohn
;
Keith Walley
;
Bettina West
;
Frank Vriesekoop
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for Young consumers in fast food restaurants: technology, toys and family time
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