Issues

Promoting sustainability on Instagram: How sponsorship disclosures and benefit appeals affect the credibility of sinnfluencers

Anna Schorn; Friederike Vinzenz; Werner Wirth
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Do pop-up ads in online videogames influence children’s inspired-to behavior?

Amir Zaib Abbasi; Umair Rehman; Ding Hooi Ting; Muhammad Ali Quraishi
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What approach and avoidance factors drive Gen-Z consumers to buy bubble tea? An exploratory study

Istijanto; Indria Handoko
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Determinants of Millennial behaviour towards current and future use of video streaming services

Philip Walsh; Ranjita Singh
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Exploring ethical consumption of generation Z: theory of planned behaviour

Elmira Djafarova; Sophie Foots
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Boys Go, Girls Go Along: exploring gender and price differences regarding themes present on children’s graphic t-shirts

Matthew A. Lapierre; Anjali Ashtaputre; Jennifer Stevens Aubrey
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I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment

Yingyu Zhong; Yingying Zhang; Meng Luo; Jiayue Wei; Shiyang Liao; Kim-Lim Tan; Steffi Sze-Nee Yap
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Weight-related teasing as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements: insights from generation Z

Samrat Bharadwaj
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