Issues

Practice theory approach to Gen Z’s sustainable clothing consumption in Finland

Olga Gurova
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Do millennials’ personalities and smartphone use result in materialism? The mediating role of addiction

Christine Nya-Ling Tan
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Virtual idols vs online influencers vs traditional celebrities: how young consumers respond to their endorsement advertising

Fei Fan; Lin Fu; Qinghua Jiang
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Investigating alternative avenues for financial behaviour change: moving beyond the traditional approach

Andrea Lučić; Marija Uzelac
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Exploring Gen-Z consumers’ preference for specialty coffee in the socio-cultural context of Taiwan

Mei-Jung (Sebrina) Wang; Emmanuel Kwame Opoku; Aaron Tham
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Scrutinizing the effects of pop-up stores’ retailscape on young Chinese tourists’ emotion and patronage intention

Jiayi Lyu; Cora Un In Wong; Zhuo Li; Lianping Ren
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Gen Z consumers’ expectations for smart convenience stores in the USA, South Korea, and Japan

Summer Dahyang Jung; Sahej Claire; Sohyeong Kim
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