Issues

Nonspatial CSR proximity in virtual CSR: an exploratory research among young consumers

Zhonghui Feng; Volker Kuppelwieser
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Scent, self-identity and symbolic ownership: exploring generation Z’s engagement with niche fragrances in China

Zhihao Liu; Lijia Xu; Yicong Huang
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The impact of inbound marketing practices on the young consumer’s purchase and word-of-mouth intention

Luis Casas; Fabienne Cadet; Suri Weisfeld-Spolter
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Defined by gender? The impact of gendered clothing labels on Gen Z men consumers’ clothing choices

Gargi Bhaduri; Phoebe Carlton
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Luxury brand personality: the phenomenon of Taylor Swift

Glyn Atwal; Klaus Heine; Douglas Bryson
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Willingness to share, comment, like: mediating role of influencer credibility and parasocial relationship in gratifying Generation Z follower needs

Yin Gui; Lin Huang
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How TikTok videos from local fashion brands influence Generation Z’s purchase intentions: the roles of attitude and trust

Jean Paolo Lacap; Carla Mae Discartin; Rica Ann Kailine Salac; John Anthony Ma. Rey Del Rosario
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Young consumers and mindful choices: negotiating perceived constraints and role of learned helplessness

Aseesdeep Kour; Honeyka Mahajan; Neelika Arora; Nikita Dogra
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