Issues

Editorial: Generation Alpha and the evolution of consumer insights

Hiram Ting; Mukhammad Kholid Mawardi; Jiankun Gong; Tat-Huei Cham; Mumtaz Ali Memon; Risidaxshinni Kumarusamy; Vuong Le Hong; Jiawen Yu; Daryl Ace Cornell
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Gen Z consumers’ fair trade purchase intention in an emerging collectivist market: an empirical investigation

Guido Grunwald; Ali Kara; Deniz Zeren
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The growing sustainability gender divide: the role of consumption values

Kostoula Margariti; Leonidas Hatzithomas; Evangelia Ktisti; Christina Boutsouki
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“A place I like or a place like me?”: exploring destination personality and tourist loyalty among young adventure tourists on social media

Mingzhou Yu; Fang Liu; Qiqi Li; Kara Chan
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Understanding Gen Z consumers’ intentions to visit second-hand clothing shops and word-of-mouth intentions

Kian Yeik Koay; Mei Kei Leong
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Sustainable labels and storytelling − their unintended consequences on young Brazilians consumers’ attitudes toward chocolate ads

Aline Miho Takeuchi; Marina Lourenção
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Meet the most diverse generational cohort in history: Gen Alpha is coming of age

Joeri Van den Bergh; Cristian Buzeta; Patrick De Pelsmacker
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Too busy to be green? A generational analysis of convenience orientation in sustainable food choices

Celso Augusto de Matos
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Raising the bar? How Generation Z perceives corporate reputation and environmental commitment

Elisenda Estanyol; Lluís Mas-Manchón; José Fernández-Cavia; Pablo Van-Bergen
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