Issues

Consumer subjective knowledge affecting intention to adopt new technologies due to perceived innovation

Emílio José Montero Arruda Filho; Thalita Carvalho Bezerra; Mark Lennon
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Be personal, but not too personal: necessary condition analysis of young consumers’ reactions to personalized Instagram ads

Ana Lisboa; Raquel Meneses; Susana C. Silva; Carolina Freire Santos
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How Gen Z makes sense of CSR communication: the role of perceived altruism and cultural ideology in responses to internal and external CSR

Yezi Hu; Yanni Ma; Di Mu
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Is sustainable consumption overrated? Applying behavioral reasoning theory to understand the perceptions of Gen X, Millennials and Gen Z

Seema Bhardwaj; Kishalay Adhikari
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Dynamic effects of nature perceptions and environmental risk on Gen Z’s pro-environmental behavior: a comparison of online and offline activities

Hyun Ju Jeong; Mikyoung Kim
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Fostering student citizenship behavior for university branding: applying the SOBC paradigm to volunteerism in Vietnamese higher education

Chi Thi Phuong Nguyen; Chien Minh Tran; Ngoc Nguyen Ly; Hien Thi Ngoc Luong; Lan Thi Ngoc Loc
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First impressions for a new generation: the role of smart airports in building China’s reputation among young international travelers

Jingke Yu; Ziyi Gao; Shih-Ween Yong; Jinhao Yu; Jun-Hwa Cheah
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New tech, new consumers? A study of millennial technology adoption in Colombia

José I. Rojas-Méndez; Marta Massi; Oscar Durán-García; Ricardo Payán
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