Keywords: Advertising personalization
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 19 June 2019
... regulations, ethical advertisements and educational packages to improve children’s understanding and responses to contemporary advertising formats. Originality/value The study is the first one to investigate the joint effect of advertising personalization and an advertising cue on awareness of selling...

or Create an Account

Close subscription notice
Close access options