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Keywords: Advertising personalization
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 630–643.
Published: 28 July 2021
... 27 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Parents Teenagers Data collection Online advertising Consumer socialization Advertising personalization Teenagers increasingly spend time online performing a wide range...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2019) 20 (2)
Published: 19 June 2019
... regulations, ethical advertisements and educational packages to improve children’s understanding and responses to contemporary advertising formats. Originality/value The study is the first one to investigate the joint effect of advertising personalization and an advertising cue on awareness of selling...
