..., the study seeks to explore how a standardised external Stimulus (the campaign) influences the Organism’s internal states—specifically attitudes towards the message source ( UN ) versus the message object (Sustainable Development Goals [SDGs])—and the resulting behavioural (intention to adopt SDGs...

...Prashant Raman Purpose The current research has dual motives. Firstly, this study aims to evaluate the effect of gamification on the behavioural intention (BI) of the young female consumers to use online websites for making purchases. Secondly, it examines the role of social interaction...

..., aged 18 to 24, this study applied descriptive statistics, hierarchical regression analysis and independent samples t‐test to analyze the collected data. Findings The findings revealed that both hedonic and utilitarian values are significant determinants of behavioural intentions to eat in fast...