...Arantxa Vizcaíno-Verdú; Bárbara Castillo-Abdul; Luis M. Romero-Rodríguez Purpose This paper aims to examine children’s and adolescents’ “Get Ready With Me” beauty videos on TikTok as a visibility-driven form of consumer socialization. Guided by four research questions, the authors analyze how...

... result from a focused sample of young, middle-class Californian consumers and may not be generalizable to consumers in different socioeconomic, geographic or cohort circumstances. Originality/value This study offers a unique perspective on young consumers’ socialization by highlighting the role...

...) Instagram SOR model Stimuli Organism Response Social media Mixed method Consumer socialization Generation theory Generation Z (Gen-Z), sometimes known as “digital natives”, represents the first generation to become immersed in digital communication (Axcell and Ellis, 2023 ; Ismail et al...

...@email.arizona.edu 08 05 2022 06 08 2022 23 11 2022 23 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Consumer socialization Parent–child communication Parental mediation Theory of Mind Mental state communication...

... 2023 Emerald Publishing Limited Licensed re-use rights only Intergenerational influence Consumer socialization Brand Brand loyalty Communication Recommendation Observed behavior Good impression Co-shopping Brand strategy Item reduction Measure validation During childhood...

... of how consumer socialization agents and personal attitudes affect alcohol consumption of young people in South Africa and help deal with the problem through policy changes and social marketing interventions. Originality/value To the best of the authors’ knowledge, this study is the first to estimate...

... collection Online advertising Consumer socialization Advertising personalization Teenagers increasingly spend time online performing a wide range of activities, from passive (e.g. streaming music, watching videos and browsing social media) to active (e.g. interacting with friends and creating new...

... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode . Adolescence Longitudinal Consumer socialization Simulated gambling Globally, gambling is a widespread activity among young people, and for the majority, it constitutes a harmless...

... Limited Licensed re-use rights only Consumer socialization Parent–child communication Marketing Consumer-related communication Media use Over the past few decades, the influence of children in family purchase decisions has increased at a steady pace (White, 2013). Influences in this trend...

... on consumer socialization by investigating how parents – the primary socialization agents in children’s development of consumption-related behaviors – help children understand advertising across different media. Wonsun Shin can be contacted at: wonsun.shin@unimelb.edu.au 06 06 2017 18 08...

... played by children in the FDM process to plan efficient policies that support families and enable then to make better and more efficient joint decisions. Consumer socialization Childhood studies Family decision-making H2. Family life cycle variables are significant determinants...

...@fedu.uniba.sk 04 11 2016 24 02 2017 12 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Advertising Preschool children Consumer socialization Media consumption Parenthood Perception of media messages The mass media...

... be more unknowingly susceptible to the persuasive intent of advertising, as they have been found to believe that advertising is intended to help them select products (Calvert, 2008) rather than persuade them in any way. Consumer socialization Childhood studies Family decision-making Sibling...

... the individual gratification and interest with SNSs and significantly lower attitudes toward SNSs. 30 05 2016 19 08 2016 29 08 2016 Digital media Adolescence Consumer socialization The respondents’ responses to the open-ended questions regarding SNS liking and disliking were...

... found that alleviating negativity was easier to do for services than for products (Bolkan and Daly, 2009). Consumer socialization Customer service Children and brands Consumer satisfaction and dissatisfaction Corporate complaint handling Letter writing and readability Boschung...

... learning variables that shape adolescents’ perceptions and experiences with alcohol. Originality/value Narratives provide a research methodology that can bring consumer voice to inform scenarios that can be delivered in future program design. This study applied consumer socialization and social...

... products is imperative. Using the consumer socialization framework, the researchers studied the impacts of social structural variables (i.e. age, gender, education and family structure), socialization agents (i.e. family, peers and mass media) and environmental concern on the buying behaviors...

... 2015 18 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Qualitative methods Peers Consumer socialization Generation theory While the act of shopping for clothing was traditionally seen as a female recreation...

... 03 2016 27 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Qualitative methods Childhood studies Consumer socialization Family decision-making Online media Other media and children Economic socialization...

... trips and introducing them to the concepts of money, products and stores (McNeal, 1969). Single parents in particular encourage household participation and autonomy among their children (Wimalasiri, 2004). Consumer behaviour Consumer socialization Purchase decisions of children Until...