...Arantxa Vizcaíno-Verdú; Bárbara Castillo-Abdul; Luis M. Romero-Rodríguez Purpose This paper aims to examine children’s and adolescents’ “Get Ready With Me” beauty videos on TikTok as a visibility-driven form of consumer socialization. Guided by four research questions, the authors analyze how...

... result from a focused sample of young, middle-class Californian consumers and may not be generalizable to consumers in different socioeconomic, geographic or cohort circumstances. Originality/value This study offers a unique perspective on young consumers’ socialization by highlighting the role...

...) Instagram SOR model Stimuli Organism Response Social media Mixed method Consumer socialization Generation theory Generation Z (Gen-Z), sometimes known as “digital natives”, represents the first generation to become immersed in digital communication (Axcell and Ellis, 2023 ; Ismail et al...

... of the authors’ knowledge, this is the first known study that has examined mental state communication of parents as a potential predictor in shaping children’s purchase requests and found that it was negatively associated with it. Consumer socialization Parent–child communication Parental mediation Theory...

... to purchase (Quintal et al., 2016). Children acquire skills, knowledge and attitudes pertinent to their behavior as market or social consumers through socialization (Basu and Sondhi, 2014). Ward (1974) defines the concept of consumer socialization as the acquisition of skills, knowledge...

... of how consumer socialization agents and personal attitudes affect alcohol consumption of young people in South Africa and help deal with the problem through policy changes and social marketing interventions. Originality/value To the best of the authors’ knowledge, this study is the first to estimate...

... advertising and the related process of online data collection (Walrave et al., 2016 ; Zarouali et al., 2020). Parents Teenagers Data collection Online advertising Consumer socialization Advertising personalization The proposed conceptual model (see Figure 1) suggests...

... and monetary forms gambling. Adolescence Longitudinal Consumer socialization Simulated gambling Our analysis revealed distinct ways in which the informants encounter virtual simulated games. First, some informants “stumble” upon the game, suggesting an accidental discovery of the medium, either...

... toward overall family communication (Krcmar, 1996 ; Meadowcraft, 1986). While more classic research has been done by Moschis and colleagues by exploring the precursors of consumer socialization (Moschis et al., 1984 ; Moore and Moschis, 1981), the FCP has been used more recently, build...

... on consumer socialization by investigating how parents – the primary socialization agents in children’s development of consumption-related behaviors – help children understand advertising across different media. Wonsun Shin can be contacted at: wonsun.shin@unimelb.edu.au 06 06 2017 18 08...

... . Bristol , T. and Mangleburg , T.F. (2005), “ Not telling the whole story: teen deception in purchasing ”, Journal of the Academy of Marketing Science , Vol. 33 No. 1 , pp. 79 - 95 . Carlson , L. and Grossbart , S. (1988), “ Parental style and consumer socialization...

....) (De la Ville and Tartas, 2010). The child is not only a passive recipient of tidings related to consumer behavior but also an active individual learning and developing persuasion skills, language and other social skills. Advertising Preschool children Consumer socialization Media consumption...

... Consumer socialization Childhood studies Family decision-making Sibling composition Children have been the target of advertising for decades; however, more recently, the advent of channels specifically for children has enabled marketers to reach them directly, and coupled with the growing...

.... This study applied consumer socialization and social learning theory as a framework to interpret the meaning of adolescents’ narratives with regards to their cognitions, emotions, attitudes and behaviors concerning alcohol. Based on ideas from Gestalt therapy (Perls et al., 1951), narrative therapy...

..., social-cognitive theory and theories on monotony to examine the factors that will encourage or deter the use of these SNSs. Digital media Adolescence Consumer socialization © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only 30 05...

... with respect to adult complaint behavior apply to children. Unfortunately, there are very few studies of children’s complaint behavior and corporate responses. Consumer socialization Customer service Children and brands Consumer satisfaction and dissatisfaction Corporate complaint handling Letter...

... products is imperative. Using the consumer socialization framework, the researchers studied the impacts of social structural variables (i.e. age, gender, education and family structure), socialization agents (i.e. family, peers and mass media) and environmental concern on the buying behaviors...

... rights only Qualitative methods Peers Consumer socialization Generation theory Lisa McNeill can be contacted at: lisa.mcneill@otago.ac.nz 25 09 2015 03 12 2015 18 12 2015 While the act of shopping for clothing was traditionally seen as a female recreation...

... and can be contacted at: dbassiouni@aucegypt.edu 31 08 2015 11 12 2015 21 03 2016 27 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Qualitative methods Childhood studies Consumer socialization Family...

... competence is based by physiological maturation of the brain’s anatomical and physiological processes. Consumer behaviour Consumer socialization Purchase decisions of children Empirical studies that specifically address aspects relevant to purchase behaviour investigate children’s knowledge...