Keywords: Family decision-making
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (4): 432–449.
Published: 17 October 2018
... influence on family decision-making processes. These representations of family consumption are important in understanding the phenomenon of pester power in the South African context and the influence strategies used by South African children. to determine whether pester power exists in this developing...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2018) 19 (2): 172–184.
Published: 21 June 2018
... it again. Taking into consideration the importance of the segment for the tourism industry and the way children’s satisfaction can influence future behavior, it appears clear that a deep understanding of children’s role in family decision-making is needed. The emphasis on families’ importance for the years...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (3): 245–260.
Published: 21 August 2017
...Isabel Carrero; Torgeir Aleti Purpose The purpose of this paper is to investigate the roles of mothers, fathers and children in family decision-making (FDM) processes in families with different characteristics in terms of household structure, parents’ resources and family communication styles...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2017) 18 (1): 70–83.
Published: 18 April 2017
... Family decision-making Quantitative methods The volume of business of international retailers has increased substantially throughout global service markets, with the discount store as one of the fastest-growing retail formats (Jin and Kim, 2003). The “price” is seen as one of the most important...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 337–349.
Published: 21 November 2016
... of the impact that older siblings have in the home. Therefore, the influence of siblings on parental mediation of television advertising is the focus of this study. Consumer research on family decision-making and socialisation has shown that consumption experiences in households vary according...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (4): 388–403.
Published: 21 November 2016
... families. Also, this aspect must be taken care of in all the pricing strategies and promotions for the modern families. Originality/value Despite the large number of studies in various Western countries in this area, few studies investigate adolescent influence in family decision-making in India...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2016) 17 (2): 127–142.
Published: 20 June 2016
... 03 2016 27 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Qualitative methods Childhood studies Consumer socialization Family decision-making Online media Other media and children Economic socialization...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (4): 365–379.
Published: 11 November 2014
... of their attitude towards child rearing but also towards their acceptance of the child as a significant member of the family decision-making process across the categories of product. Children Consumer socialisation Emerging market Family decision-making Market segmentation Parental attitude...
Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2014) 15 (1): 17–36.
Published: 14 April 2014
...Brian Young; Vanessa Haselhoff; Ulya Faupel; Hartmut H. Holzmüller Purpose – Only a limited number of studies have examined the behaviour and the strategies of children and parents during shopping. This ethnographical study aims at thoroughly understanding family decision-making when shopping...
Journal Articles
International Journal of Advertising and Marketing to Children (1999) 1 (3): 181–191.
Published: 01 March 1999
.... The nature of their involvement will depend on their age more than any other factor. Family Holidays Family Decision‐making Children's Holidays The Influence of Children in Family Holiday Decisions Keywords: Family Holidays, Family Decision-making, Children's Holidays The Role and Influence...

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