... the SOBC model to examine student citizenship behavior in higher education. It investigates how external factors influence student attitudes toward university services, encouraging volunteer behavior and ultimately enhancing the university’s image. Corresponding author Ngoc Nguyen Ly nguyenngoc...

...Ashley Tong; Zahirah Zainol; Teck Siong Chong; Krishnamoorthy Renganathan Purpose As generative artificial intelligence (AI) technologies continue to advance and become more prevalent in higher education, addressing the ethical concerns associated with their use is essential. This study emphasizes...

...Nurhafihz Noor; Ashley Tong; Zahirah Zainol Purpose LinkedIn offers multiple benefits to higher education students to build their careers. However, there is a lack of understanding of the factors which are significant and necessary to increase its adoption among such students. Having this granular...

... ChatGPT, thus filling a research gap in understanding student behavior and perceptions in higher education. The link between emotional dissonance, cognitive engagement and motivational levels is deeply tied to both SCT’s focus on self-regulation and environmental interplay and SIT’s emphasis...