.... Originality/value This pioneering research is among the first in Malaysia to explore Gen-Alpha’s buying behaviour in depth providing valuable insights for marketing and business research. Businesses can enhance transparency through verified reviews, detailed product descriptions and price comparisons, while...

... are suggested to acknowledge the importance of managing consumers’ attitude in driving positive WOM evaluations. Originality/value This paper responds to Ting et al.’s (2018) call in uncovering values and lifestyles of generation in details. In Malaysia, retailers ought to incorporate of the high...

...Christine Nya Ling Tan; Adedapo Oluwaseyi Ojo; Ramayah Thurasamy Purpose This study aims to investigate the factors, which may potentially influence green product buying decision among young consumers in Malaysia. Design/methodology/approach A perceived lack of intention to buy green products...

... undergraduates. Design/methodology/approach The study utilizes a sample of undergraduates from a business school in Klang Valley, Malaysia. The study adapts the Big 5 personality scales from McCrae and Costa. The scales for the financial decision making dimensions, namely risk aversion, cognitive biases...

... if they are expensive. For this reason, the pricing strategy is important to price‐sensitive consumers. Offering favourite infused drinks to friends is often part of the lifestyle in Malaysia. In practice, implied recommendation is possible. If this happens, there is the likelihood that it may be communicated through...

...Ding Hooi Ting; Suet Fong Lim; Tanusina Siuly Patanmacia; Ca Gie Low; Gay Chuan Ker Purpose This study aims to investigate the effect of convenience, social needs and social influences on university students' dependency towards smartphones and the impact on future purchase behaviour in Malaysia...

... A purposive sampling design was employed using a sample of 191 business and management students at a private higher education institution in Subang Jaya, Malaysia. An anonymous survey questionnaire was administered to the students. Structural equation modeling was then used to determine the validity...

... to 17 years in private secondary schools in Malaysia to analyze their influence in family purchase decisions. At the end of the paper, the research and practical implications are discussed and opportunities for future research are provided. Findings Malaysian teenagers' ethnicities have...

...Joyce K.H. Nga; Lisa H.L. Yong; Rathakrishnan D. Sellappan Purpose Credit card bankruptcies in Malaysia trebled from 2006 to 2007 and study loan defaults increased by 103 percent in the same period. In response to this, the paper aims to investigate the level of general financial and product...

... consumers in an Eastern context. This helps in testing the established theories of distinctiveness and cultural schemas in an Eastern society. Design/methodology/approach The study sample consists of 1,600 randomly selected adolescents from different states of Malaysia. Data were analysed using MANOVA...

...‐regulation system; there are no specific laws governing advertising in Malaysia. Outlines some of the Code’s main prohibitions, many of which concern children being shown in dangerous situations; others are concerned that advertisements for a product do not imply that owning it is necessary or will make...

... and consumer behaviour Noor Hasmini Abd Ghani, University Utara, Malaysia, looks at the influence of television on children s development as consumers. She explains the results of a study of Malaysian schoolchildren which considers gender, family income and personality traits in relation to television viewing...

...Noor Hasmini A. Ghani; Osman M. Zain Explores the attitudes of children in Malaysia’s competitive children’s market towards TV advertising, and how this affects their spending; children influence the market as immediate consumers, as influencers of their parents and other people, and as future...