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Keywords: Online advertising
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Journal Articles
Young Consumers: Insight and Ideas for Responsible Marketers (2025) 26 (7): 74–91.
Published: 22 January 2025
... attribution to the original publication and authors. The full terms of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Sponsored content Online advertising Persuasion processing Emerging adults Executive function Disclosure efficacy As consumers have moved to new...
Includes: Supplementary data
Journal Articles
How to empower parental responsibility: parents’ views on personalized advertising and online data collection targeting their teens
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Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (4): 630–643.
Published: 28 July 2021
... to and cope with personalized advertising practices and the related process of online advertising. Furthermore, we discuss the lack of research on parental views and perceptions and why it is important to explore this. Before proposing the conceptual model of our study, we explain how the IPI model can...
Journal Articles
Parental awareness of new online advertising techniques targeting children: an exploratory study of American parents
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Young Consumers: Insight and Ideas for Responsible Marketers (2021) 22 (2): 290–305.
Published: 20 May 2021
...Matthew A. Lapierre; Eunjoo Choi Purpose This study aims to examine what parents from across the USA know about online advertising/marketing tactics directed at children, their familiarity with these tactics and what they believe about the appropriateness of using these promotional methods...
